Jake From State Farm
Seasonal social concepts for Jake from State Farm explored culturally relevant moments through humor and trending formats. Built to feel native to social feeds, the work maintained Jake’s recognizable voice while creating a relatable, Gen Z–friendly presence.
From Stories to feed posts, each concept encouraged interaction and conversation. Strong engagement across comments, shares, and audience participation reinforced Jake’s relatability and strengthened State Farm’s connection with younger audiences.
Contribution: Social / Concept Development / Visual Direction
