Art Director / Designer based in New York

From airports to stadiums — clean, cohesive brand moments at every turn.

Project Scope: Digital assets, email design, partnership assets
Role: Art Direction, Design

Across airports, stadiums, and partner channels, Uber’s brand came to life through a range of signage and communication touchpoints that prioritized clarity, consistency, and global reach. This included large-scale wayfinding systems in international airports, directional and branded signage within stadiums, and co-branded marketing emails for partnerships.

Each asset adhered to Uber’s visual system — incorporating signature elements like the circle, line, and square — while being adapted to a wide range of formats, environments, and regional requirements.