Uber
Promotional emails and airport signage were designed to explore new layouts and creative approaches while staying consistent with Uber’s established brand system. Core elements like the circle, line, and square were used as storytelling devices, reinforcing the journey from point A to point B across digital and physical touchpoints.
Curated imagery centered on movement and transit, featuring people on the go to reflect Uber’s focus on mobility. Together, the system and imagery translated seamlessly across emails and airport environments, creating cohesive, on-brand designs that highlighted key offers and guided users through moments of travel.
Contribution: Brand Identity / Digital & Print / Social / Experiential
