Art Director / Designer based in New York


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Morgan Stanley
State Farm
Flushing Town Hall
Illustrations For Fun
                                                                                                      

What would Jake post? We figured it out.

Project Scope: Social media, concept development, photo retouching
Role: Art Direction, Design
Social content for Jake from State Farm was concepted and designed to align with Gen Z humor, trending formats, and culturally relevant moments — all aimed at building a stronger, more relatable presence across digital channels. Each post was crafted to feel natural to the feed while staying true to the brand voice.

Visuals were curated from an extensive photo library, with assets carefully selected and edited to match the tone and intention of each concept. The result: content that felt timely, cohesive, and in step with Jake’s evolving persona.