Morgan Stanley: Fan Experience Tent
The Morgan Stanley Fan Experience Tent at THE PLAYERS Championship brought the brand’s community initiatives to life through a fully immersive environment supporting First Tee and Eagles for Impact. Guided by Morgan Stanley’s brand system, print, digital, and environmental graphics created a cohesive experience throughout the tent.
Fans engaged through interactive installations, including a putting bay recreating iconic tournament moments and a “Thank You, Coach” wall featuring First Tee participants and handwritten letters to their coaches. The installation’s interactive design and visual system reinforced the partnership, reflected the tournament setting, and highlighted Morgan Stanley’s commitment to impact beyond the course.
Contribution: Digital & Print / Experiential / Art Direction
