Art Director / Designer based in New York

Design that moved the crowd — from seat to pickup counter.

Project Scope: Experiential campaign design, print & digital assets, in-app promotions, venue activations
Role: Art Direction, Design, Production

To support the launch of in-venue mobile ordering, Uber Eats needed a visual presence that could cut through the energy of live events. Branded moments were brought to life across LED boards, jumbotrons, and concourse activations — with the signature green front and center, creating fun and engaging experiences that encouraged fans to order and pick up their food using Uber Eats. Each activation was designed to be immediate, clear, and action-oriented, seamlessly blending brand visibility with user engagement.

Across various projects, additional materials were created for both print and digital use — from email headers and flyers to social graphics, in-app visuals, and location-specific signage for stadiums and airports. The visual system followed Uber Eats’ established brand guidelines, with a focus on clarity, consistency, and usability across every deliverable.