Hey Yogurt
Local marketing at a Hey Yogurt franchise location centers on creating a cohesive and engaging in-store brand experience. Alongside print and promotional asset design, the store’s creative direction was shaped through color, layout, and overall visual atmosphere. Promotional materials highlight seasonal offerings and are continuously refined based on customer behavior, resulting in a cohesive, approachable environment that encourages engagement and repeat visits.
Contribution: Creative Direction / Brand Identity / Print
